Following
the success of his first book, Drag Racing 101, where IH Racing’s Team Owner
Ike Heckler Jr. explains how to build your first race car and secure
sponsorship, Ike now brings you Drag Racing 201 – Racing in the New Economy.
After racing
at NHRA tracks in the northeast and southeast for the past 10 years in a booming
economy where securing sponsorships was relatively easy, Ike takes you on an
exciting journey through 2010 and explains what it is like to uproot your
personal life in order to pursue the goal of semi-pro drag racing.
With over
52 career round wins and national media exposure from SPEED TV’s Pinks All Out,
NHRA’s National Dragster, and NMCA’s Fastest Street Car magazine, Ike has
secured corporate sponsorships from Lucas Oil, VP Racing Fuels, WIX Filters,
O’Reilly Auto Parts, ReMax Realty, Holiday Inn Hotels & Resorts, CARQUEST Auto
Parts, and Ken’s Speed & Machine. IH Racing’s primary sponsor, Premier
Properties of the Space Coast, is owned by Mr. Heckler and develops residential
and commercial properties in southeast Florida.
In Drag
Racing 201 Ike explains how to use your own company together with your other
sponsors to be able to fund a full race season and be able to travel the
hundreds of miles from racetrack to racetrack economically. From getting into
the Final 32 at the Pinks All Out event in West Palm, FL to making the WIX All
Out 16 at the Pinks All Out event at zMax Dragway in Charlotte, Ike brings you
along to all the other races and other fun events he was able to attend in 2010
with the help of good friends and sponsors. You will also ride along as he moves
from Florida to North Carolina, then back to Florida just so he could honor his
commitment to all his sponsors and race the season. He will also show you how
the degrading economy affected his racing operation in 2010 and how he had to
adjust and sacrifice his personal life to be able to race and survive.
Drag Racing 201
then looks into the future of the sport and projects how it may look a few years
from now and gives the reader some valuable tips on how to afford racing a full
season and how the racer may have to live differently in order to race and live
their dream. Ike also gives the reader some valuable sponsorship tips along the
way that will help with sponsor exposure and could make securing sponsorships a
little easier. So get in your race car, strap in, and hold on because you are
about to experience what it feels like to be “Racing in the New Economy” !!
